WORLD GREEN DESIGN FORUM - MILAN (ITALIE)

La 8è édition du World Green Design Forum aura lieu le 30 Octobre prochain à Milan en Italie dans le cadre de l'exposition universelle 2015. 

Ce Forum, entièrement dédié à l'éco-conception, est une initiative de la Dragon Design Foundation (DDF) de Pékin depuis 2011, appuyée par le gouvernement chinois et organisé par le WGDO en vue de sensibiliser les industriels chinois et du monde entier à cette démarche, et d'apporter des solutions pour lutter contre le réchauffement climatique.

Dans un contexte mondial concurrentiel où se démarquer devient toujours plus difficile, le Design apparaît comme un vrai enjeu stratégique et s’impose progressivement comme un facteur de différenciation, de diversification et d’innovation. Se confronter à d’autres cultures est un atout majeur pour tout designer.Le succès du « Made in China » a permis à de nombreux designers internationaux des opportunités de carrière et de marchés extrêmement fortes. 

Le terme " Design " en langue chinoise est  à considérer dans sa définition la plus large, celle  des métiers de la conception, englobant  architectes, artisans d’art, spécialistes de la communication, paysagistes, stylistes de mode, stylistes  automobile,urbanistes, et aujourd’hui l’ensemble des industries dites créatives.

Devenue le plus gros émetteur de CO2 au monde, la Chine prend conscience que l’éco-conception (« Green Design ») est une démarche nécessaire à adopter pour transformer son mode de production industrielle, respecter son cadre de vie et ses ressources naturelles. L'’éco-conception est désormais comprise par les fabricants chinois comme un levier efficace pour rehausser leur image de marque.

Une aubaine pour les concepteurs et éco-industries françaises !

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